Whilst it seems that high street shops suffered in the run up to Christmas 2007, online retailers enjoyed excellent sales with Internet sales in general continuing to improve. This highlights why some high street retailers started sales early to try to capture customers who may otherwise have shopped exclusively online.
- On Christmas Day a total of £84m was spent by 4.4m people – an increase of 269% on 2006 (an average of £19.09 per person) [Source: IMRG]
- In the 13 weeks running up to December 29th, Marks & Spencer saw online sales rise by 78%. [Source: M&S]
- In one 60 second period; 1:09pm on December 10th, online shoppers in the UK spent £767,500. [Source: Retail Solutions]
- November 2007 saw online spending reach £5.4bn, equating to £891 for each UK resident. This figure has increased by 65% when compared to November 2006. [Source: IMRG]
- The busiest day for UK online retailers throughout the whole of 2007 was Boxing Day. Boxing Day 2007 was also busier than the previous two Boxing Days. [Source: Hitwise]
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