One of the world’s leading steel plate distributors, processors and traders, Brown McFarlane has a simple but highly effective approach to business – to exceed the expectations of the customer. The company’s mission statement ensures that this remains the underlining approach to the operations of the business.
“To delight the customer with products and service which exceed their expectations through the continuous development of our people and systems”.
About Brown McFarlane
Brown McFarlane stock holds and distributes stainless steel from the UK, Singapore, South Africa and the United Arab Emirates.
They specialise in duplex and super duplex plate as well as boiler plate steel, pressure vessel steel, tempered steel and armour plate.
Established over 120 years ago in 1889, Brown McFarlane has cemented its position with the metal industry and continues to grow organically.
Brown McFarlane specialist knowledge has derived from many years of trading within the steel industry.
Digital Marketing Strategy: Steel Industry
Zen Web Solutions developed a digital marketing approach tailored to suit the business needs of Brown McFarlane’s. It was important for us to develop a strategy that aligned to the goals and the mission statement of the business.
The redesign and launch of a new content management system assists the company in publishing press releases in a time-efficient manner. Therefore, the customers of the business remain informed about any recent business developments.
The metals industry is very competitive and inevitably this transfers to the digital markets as well. Our search engine optimisation (SEO) services provides the solution to ensure that Brown McFarlane’s website remains competitive and performs well in search engines.
Current Ranking Results from SEOs
We have recently checked how Brown McFarlane performs in Google UK for the products that they specialise in. Here is the list:
- Duplex Steel: 6th place.
- Super Duplex Steel: 9th place.
- Pressure Vessel Steel Plate: 5th, 6th and 7th place.
- Boiler Plate Steel: 5th place.
- HIC Steel Plate: 3rd, 4th and 5th place.
- Cold Forming Steel: 2nd and 3rd place.
- Armour plate: 7th place.
- Yield Steel Plate: 5th place
- Tempered Steel Plate: 3rd place
- Abrasion Resistant Steel Plate: 5th place.
- Chrome Moly Plate: 5th place.
Brown McFarlane currently ranks on the first page of Google UK for for their range of metal products. However, our focus now is to move them further up the rankings, increasing relevant visitors and driving enquiries.
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