Archive for the ‘Analytics’ Category

The Holy Grail of search engine marketing is to appear in position 1 of the natural search results for all of your targeted phrases.  Unfortunately, as discovered by many who have tried, the ‘Holy Grail’ is seldom discovered, and often misunderstood. Basic Introduction to Adwords Google is a profit making organisation,  loved and loathed in equal quantities by search engine marketers.  Their quest  for profit has given birth to arguably the biggest innovation in marketing... Read: Using SEO to Replace PPC Traffic – A Case Study