Archive for the ‘Content’ Category

Will the Google Panda update affect my site?

March 4th, 2011
Published by Katy Newell
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Will the Google Panda update affect my site?

As a blogger and search engine consultant I’m often stunned by the shockingly low rates offered by some website owners seeking copy. How could they expect a piece on any subject to be well researched and written, fully rounded and presented when they were offering the likes of $3.50 per 500 words? Well often it seems that people aren’t concerning themselves with ‘well written’ or ‘fully rounded’, they just want content regardless of quality. Welcome... Read: Will the Google Panda update affect my site?

Correlation between Google Farmer Update and Social Media Buzz?

March 3rd, 2011
Published by Liam Veitch
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Correlation between Google Farmer Update and Social Media Buzz?

First of all I have to say that on the whole I see the Google Farmer update as a positive change, a move towards a better quality of search, but I say “on the whole” as there is no doubt some collateral damage in the so-called ‘War on Spam’. The power of the long tail, and Google’s drum banging of its “content is king” mantra spawned a whole era of netrepreneurs that saw the correlation... Read: Correlation between Google Farmer Update and Social Media Buzz?

Finding and Using Free Images Online (plus the benefits for SEO)

March 2nd, 2011
Published by Will O'Hara
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Finding and Using Free Images Online (plus the benefits for SEO)

If you run a business website or a blog, the chances are that you need to find images to use on them pretty regularly. This can be time consuming and sometimes expensive – stock images can vary from a few dollars (iStockPhoto) right up to a few thousand dollars (Getty Images). Of course you could steal them direct from Google Images (not a good idea!) or try taking your own photos, which can take up a... Read: Finding and Using Free Images Online (plus the benefits for SEO)

Focus on: Mobile Content – NHS Direct Website

November 11th, 2010
Published by Will O'Hara
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Focus on: Mobile Content - NHS Direct Website

As web developers, designers and marketers, we often come across examples of websites that could’ve implemented a technology or process that little bit better. One example I came across the just other day is the NHS Direct website. I recently had cause to use the site, I wanted to call and speak to someone medically trained – my son was unwell and we wanted to rule out anything serious. I expect this is what many... Read: Focus on: Mobile Content – NHS Direct Website

What is the Long Tail of Search?

August 23rd, 2010
Published by Nadeem Anjum
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What is the Long Tail of Search?

Successful search engine optimisation campaigns are often born from extensive keyword research. There are always ultimate targets set like; “I want to rank for (1 or 2 keyword phrase)”. What about the longer phrases? These are the keyword phrases that aren’t as popular, with everybody in that industry not actively trying to rank for it as it doesn’t have a high search rate – this is referred to as long-tail search and can account for... Read: What is the Long Tail of Search?

How to write content that Google will love

August 3rd, 2010
Published by Will O'Hara
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How to write content that Google will love

One of the basic requirements of a website is to provide information i.e. content to the viewer. You may be unsure how to write and structure the content. Are you aware of how keywords work and the role they play in SEO? How much content are you prepared to write and how much of this should be displayed on the page? It’s critical to make pages primarily for users rather than search engines but this does not... Read: How to write content that Google will love