After receiving a letter from young Lily Robinson (below) suggesting ‘tiger bread’ should be called ‘giraffe bread’, the BBC reports that the retail giant has now renamed the bread. Well, she did have a point… We covered the initial story on the blog back in September 2011 but it seems to have reached the mainstream media only recently. Lily received a letter from Chris in the Sainsbury’s customer service team and they attached a £3 gift card for her... Read: Update: Sainsbury’s rename Tiger bread to Giraffe bread

February 1st, 2012
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