Archive for the ‘Online Conversion’ Category

The Best (and Worst) Marketing Tactics for 2011 and beyond

September 12th, 2011
Published by Will O'Hara
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The Best (and Worst) Marketing Tactics for 2011 and beyond

As a digital agency with varied clients, we see both sides of the marketing ‘coin’. The side that likes to dive straight into the latest marketing trends, and those that stick to the more traditional methods. Obviously there’s a pretty solid middle ground too (the edge of the coin?) that likes to have a mix of everything and who don’t keep their eggs in one basket. What do businesses consider the best & worst marketing... Read: The Best (and Worst) Marketing Tactics for 2011 and beyond

What is Ad Retargeting? Cookies and the Display Advertising Boom

July 26th, 2011
Published by Liam Veitch
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What is Ad Retargeting? Cookies and the Display Advertising Boom

You will have undoubtedly seen it before; head to your favourite clothes store online to check out a few items for your holiday then check flight prices and hotel rates in one of the many major travel websites. You don’t make a purchase on any site and you don’t share your contact details with them. Yet, upon arriving at your favourite blog or music streaming site you begin to see a constant stream of ads... Read: What is Ad Retargeting? Cookies and the Display Advertising Boom

How Does Google Instant Preview Your Website?

November 26th, 2010
Published by Nadeem Anjum
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How Does Google Instant Preview Your Website?

Recently, Google have been launching a number of additions to their search engine in a bid to provide more usable and better results. One addition, Google Instant, saw an increase in speed when using the search engine by providing results as you type. Not stopping there, they then announced Google Instant Previews which displays a preview image of websites within the search engine listings. At first users needed to be logged into their Google account... Read: How Does Google Instant Preview Your Website?

Using SEO to Replace PPC Traffic – A Case Study

August 5th, 2010
Published by Liam Veitch
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Using SEO to Replace PPC Traffic - A Case Study

The Holy Grail of search engine marketing is to appear in position 1 of the natural search results for all of your targeted phrases.  Unfortunately, as discovered by many who have tried, the ‘Holy Grail’ is seldom discovered, and often misunderstood. Basic Introduction to Adwords Google is a profit making organisation,  loved and loathed in equal quantities by search engine marketers.  Their quest  for profit has given birth to arguably the biggest innovation in marketing... Read: Using SEO to Replace PPC Traffic – A Case Study