Archive for August, 2010

Website Survey Competition Winner

August 27th, 2010
Published by Will O'Hara
Website Survey Competition Winner

If you entered our recent feedback survey you’ve probably been sat with your fingers crossed, hoping to scoop the chance at driving an Audi R8 or spending the day relaxing in a Spa… Well, we can now reveal that the lucky winner is Mell Tymm from BBI Healthcare. We’ve contacted Mell and she’s chosen the Audi R8 Thrill day prize, we’ll be presenting this to her in the next week. Photo Credits: Jeff Glucker &... Read: Website Survey Competition Winner

What is the Long Tail of Search?

August 23rd, 2010
Published by Nadeem Anjum
What is the Long Tail of Search?

Successful search engine optimisation campaigns are often born from extensive keyword research. There are always ultimate targets set like; “I want to rank for (1 or 2 keyword phrase)”. What about the longer phrases? These are the keyword phrases that aren’t as popular, with everybody in that industry not actively trying to rank for it as it doesn’t have a high search rate – this is referred to as long-tail search and can account for... Read: What is the Long Tail of Search?

Can NHS Websites Still Offer Value For Money?

August 12th, 2010
Published by Katy Newell
Can NHS Websites Still Offer Value For Money?

A recently leaked government report evaluating the effectiveness of NHS websites has concluded that the majority of the websites in the survey – with development costs over £86m per year – were difficult to find, badly designed and irrelevant to patient needs. It found that only half of the websites provided email addresses, believing that “vulnerable members of the public are often not being properly catered for”. The report highlighted that GP’s websites were of... Read: Can NHS Websites Still Offer Value For Money?

Free Link Building Guide

August 5th, 2010
Published by Katy Newell
Free Link Building Guide

Link building is the heart and soul of search engine optimisation and often the hardest to implement. Why? The landscape is ever changing and it can take a lot of time to find good quality links. Find out a variety of ways to build backlinks to a website and implement an effective off-page strategy by downloading our free guide (this was previously only available to newsletter subscribers and clients – now we’re making it available to... Read: Free Link Building Guide

Using SEO to Replace PPC Traffic – A Case Study

August 5th, 2010
Published by Liam Veitch
Using SEO to Replace PPC Traffic - A Case Study

The Holy Grail of search engine marketing is to appear in position 1 of the natural search results for all of your targeted phrases.  Unfortunately, as discovered by many who have tried, the ‘Holy Grail’ is seldom discovered, and often misunderstood. Basic Introduction to Adwords Google is a profit making organisation,  loved and loathed in equal quantities by search engine marketers.  Their quest  for profit has given birth to arguably the biggest innovation in marketing... Read: Using SEO to Replace PPC Traffic – A Case Study

Office space available in our HQ at Sandbrook House, Rochdale

August 4th, 2010
Published by Liam Veitch
Office space available in our HQ at Sandbrook House, Rochdale

Due to continuous growth, in 2008 Zen moved into the Sandbrook House Offices in Rochdale allowing all employees to be housed under one roof for the first time in many years, whilst providing much improved transport links i.e. the M62 motorway. As you may already know, Zen Web Solutions are a division of Zen Internet, an independent Internet Service Provider (ISP) based in Rochdale. Zen’s mission is to provide the best ISP service in the UK and... Read: Office space available in our HQ at Sandbrook House, Rochdale