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What is Ad Retargeting? Cookies and the Display Advertising Boom

July 26th, 2011
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What is Ad Retargeting? Cookies and the Display Advertising Boom

You will have undoubtedly seen it before; head to your favourite clothes store online to check out a few items for your holiday then check flight prices and hotel rates in one of the many major travel websites. You don’t make a purchase on any site and you don’t share your contact details with them. Yet, upon arriving at your favourite blog or music streaming site you begin to see a constant stream of ads... Read: What is Ad Retargeting? Cookies and the Display Advertising Boom

How many ‘things’ are connected to the Internet?

July 18th, 2011
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How many 'things' are connected to the Internet?

Cisco, the network hardware company, has created an infographic to highlight the number of ‘things’ connected to the Internet. These ‘things’ include PCs, smartphones, TVs and even cows… Take a look below and prepare to be amazed by some of the numbers Read: How many ‘things’ are connected to the Internet?

The Battle of the Social Networks and Google Rebranding

July 8th, 2011
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The Battle of the Social Networks and Google Rebranding

The search engine giant Google has been trying to infiltrate the social scene for a while and has released private user testing of it’s new social network platform called Google+. A week later we have seen a number of small movements in the social world. Facebook Launch Video Chat with Skype Partnership One of the plus points of Google+ was the ability to use the hangout feature and video chat. This week Facebook have announced a... Read: The Battle of the Social Networks and Google Rebranding

How To Track Website Page Load Speed With Google Analytics

July 1st, 2011
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How To Track Website Page Load Speed With Google Analytics

The new version of Google Analytics has some exciting new additions to help webmasters detect problems which might adversely affect a visitor’s user experience. A major addition to the new version of Google Analytics is the page load speed reports. Page load speed appears to be an increasingly important factor for consideration when building a website, and indeed there’s talk that websites could even by penalised by the search engines if their webpages are loaded... Read: How To Track Website Page Load Speed With Google Analytics

The Google+ Social Network : Is it a Facebook competitor?

June 29th, 2011
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The Google+ Social Network : Is it a Facebook competitor?

Google’s social network is finally here, sort of. You probably won’t be able to access it for a week or two – it’s in a ‘limited field trial’ – invite only (oddly Google hasn’t plastered ‘beta’ across this one – maybe they’ve finally decided to stop using the beta tag?). There’s now simply a message saying they’ve ‘temporarily exceeded capacity’. As with the Gmail launch in 2004, Google has invited a select band of users to participate with... Read: The Google+ Social Network : Is it a Facebook competitor?

Customer Service & PR Triumph for Sainsbury’s

June 23rd, 2011
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Customer Service & PR Triumph for Sainsbury’s

UPDATE: Sainsbury’s rename Tiger bread to Giraffe bread Good customer service has always been of paramount importance, however with social media now firmly ensconced in our lives, it has never been more so. With the potential of negative comments easily viewed and accessible by many consumers, companies are having to continually strive to improve their customer service. For those that get it right though, the rise of social can work massively in a brand’s favour-as... Read: Customer Service & PR Triumph for Sainsbury’s