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Successful search engine optimisation campaigns are often born from extensive keyword research. There are always ultimate targets set like; “I want to rank for (1 or 2 keyword phrase)”. What about the longer phrases? These are the keyword phrases that aren’t as popular, with everybody in that industry not actively trying to rank for it as it doesn’t have a high search rate – this is referred to as long-tail search and can account for... Read: What is the Long Tail of Search?
A recently leaked government report evaluating the effectiveness of NHS websites has concluded that the majority of the websites in the survey – with development costs over £86m per year – were difficult to find, badly designed and irrelevant to patient needs. It found that only half of the websites provided email addresses, believing that “vulnerable members of the public are often not being properly catered for”. The report highlighted that GP’s websites were of... Read: Can NHS Websites Still Offer Value for Money?
The Holy Grail of search engine marketing is to appear in position 1 of the natural search results for all of your targeted phrases. Unfortunately, as discovered by many who have tried, the ‘Holy Grail’ is seldom discovered, and often misunderstood. Basic Introduction to Adwords Google is a profit making organisation, loved and loathed in equal quantities by search engine marketers. Their quest for profit has given birth to arguably the biggest innovation in marketing... Read: Using SEO to Replace PPC Traffic