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Can NHS Websites Still Offer Value for Money?

August 12th, 2010
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Can NHS Websites Still Offer Value for Money?

A recently leaked government report evaluating the effectiveness of NHS websites has concluded that the majority of the websites in the survey – with development costs over £86m per year – were difficult to find, badly designed and irrelevant to patient needs. It found that only half of the websites provided email addresses, believing that “vulnerable members of the public are often not being properly catered for”. The report highlighted that GP’s websites were of... Read: Can NHS Websites Still Offer Value for Money?

Using SEO to Replace PPC Traffic

August 5th, 2010
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Using SEO to Replace PPC Traffic

The Holy Grail of search engine marketing is to appear in position 1 of the natural search results for all of your targeted phrases.  Unfortunately, as discovered by many who have tried, the ‘Holy Grail’ is seldom discovered, and often misunderstood. Basic Introduction to Adwords Google is a profit making organisation,  loved and loathed in equal quantities by search engine marketers.  Their quest  for profit has given birth to arguably the biggest innovation in marketing... Read: Using SEO to Replace PPC Traffic