PAY PER CLICK (PPC)

Pay Per Click is a branch of online advertising which allows you to place a small advert on the first page of major search engines when a specific keyword is searched for.

How does Pay Per Click work?

Pay Per Click systems are based upon keyword auctions. Users bid on keywords (generated by target market research) that people will use as search terms when looking for your key products or services. When someone enters a search phrase including the chosen keyword, the advert relevant to that keyword is shown.

When someone clicks on your advert you are charged a fee ranging from a few pence to a few pounds depending upon how competitive your target phrases are. This is known as the CPC (Cost Per Click). The adverts only appear in the search results for as long as you are willing to pay for the clicks.

When is Pay Per Click most useful?

Pay Per Click should not be relied upon as a long term solution due to the need for constant expenditure. Ranking highly in search results can be achieved over time generating a greater return on investment using search engine optimisation.

If your site requires almost immediate visibility in major search engines Pay Per Click may be the answer. Whilst search engine optimisation will likely cost less in the long run, Pay Per Click will allow your site to appear on the first page of the search egine results within minutes.

Pay Per Click can therefore be used to complement a new natural search engine optimisation service, advertise a new product, promote a near-future event or to counter bad press.

What does the Pay Per Click service include?

Zen Web Solutions can fully manage a Pay Per Click campaign for you. This Pay Per Click management service involves multiple advert creation, keyword research and selection, campaign setup, changes to adverts, setting and changing bid prices, conversion tracking and monthly report creation.

Interested in finding out more about PPC?

Get in touch...