The Brief
Kearys Motor Group are one of the largest new & used car dealers in the Republic of Ireland. They have dealerships in multiple locations (Cork, Midleton & Mallow) and sell a wide range of makes and models, focusing primarily on Toyota. Their previous website was out of date and didn't provide all of the functionality and data capture points they felt were required.
The Process
The initial concepts were refined until the optimal design and layout was reached, a mixture of car search and content which allows the user to find a specific vehicle, as well as reading up about that exact model. The site itself uses a car feed provided directly by Kearys which is updated regualry to reflect their current new and used car stock.
The Results
Since the launch of the site we've started search engine optimisation work targeting Google.ie primarily. The site is growing in recognition and has already received thousands of visits from Irish searchers.