GSG Carpets

Due to the volatile nature of stock levels and product types, GSG needed a Web site that would allow them not only to highlight the obvious cost saving benefits available, but also give them the facility to advertise the latest additions to stock as they went on sale in the shop.

Zen's creative input for the Web site needed to match the luxurious quality of the carpets on offer, whilst emphasising their low price. The features and benefits of the products also needed to be immediately evident, along with the unique nature of the service provided by GSG, and the main types of stock held.

Given the nature of the goods on offer and the need to target potential customers with access to the company's retail outlet, GSG also wanted to ensure high visibility for the Web site across the local region. Zen's search engine marketing team have designed a complementary promotional campaign that will be focused on achieving high ranking search results to attract that regional demographic.

• Web Design
• Search Engine Marketing