Renault Retail | Launch Site |
Renault Retail are a national network of over twenty automotive dealerships responsible for selling 1 in every 5 Renaults in the UK. As they are 100%-owned by Renault, with an annual turnover of £600m and a team of 1,400 full-time employees, their Web site requirement was for a leading edge presence befitting a company of their standing within the market place. Read more...
It was felt that their old site was dated, and performing little in the way of lead generation. Renault Retail were looking for a best of breed supplier who could provide not only a Web site, but also advice and guidance as to how to take their online strategy forward.
Working with various departments within Renault, Zen proposed and subsequently developed a site that delivered that vision, allowing Renault to feature new car ranges as well as their entire range of used car stock. Clear calls to action were designed in at all stages of the user experience and the new site has delivered a significant increase in both traffic and enquiries.
eDigital Research (an independent research company) recently carried out a comprehensive study on UK car dealership Web sites, and the Renault site performed excellently: "the ‘New Car’ home page scored very well for first impressions, coming 1st out of 20 dealers, and scoring above average in all the individual criteria".. Similarly to its New Car home page, the Used Car home page scores well for ‘First Impression’ coming 1st".
Services provided...
- Web Design
- Web Development
- Search Engine Marketing
What they said...
Working with Zen Web Solutions has been a refreshing experience. Providing plain-English advice and guidance from our first meeting, Zen’s consultative approach made us feel a part of the process at every step. The response to our new Web site has been extremely positive and Web site enquiries have increased by a factor of 3.
Zen’s technical skill combined with their ability to listen and distil our vision into a workable Web site really made a difference. We look forward to a continued relationship moving forward.
David Disneur, Group Marketing Manager, Renault Retail
Interested in finding out more about Web Development? Get in touch using the form on this page, or speak to one of our consultants today by calling 0845 058 9050.
