SEARCH ENGINE MARKETING
Search engine marketing is ultimately about helping people who are searching for your products or services to find you.
Search Engine Marketing (or SEM) can be referred to using many names:
| • Search Engine Optimisation (SEO) | • Online Marketing |
| • Natural Optimisation | • Organic / Natural SEO |
| • Search Engine Promotion | • Pay Per Click / PPC |
We know it can be confusing if you have't encountered any of these terms before, however, if you want to attract more visitors to your Web site and gain more customers, Search Engine Marketing is often the most cost effective method. If you want more information about this service please click the link below.
Over one million Google searches are conducted per hour by web users in the United Kingdom.
Source: E-Consultancy, 2008
Interested in finding out more?
If you wish to meet with one of our consultants to discuss your Search Engine Marketing requirements we would be pleased to invite you for a coffee at our office in Rochdale, just north of Manchester.
Get in touch using the form on this page, or speak to one of our consultants today by calling 0845 058 9050.
At Zen Web Solutions, our Search Engine Marketing consultants focus upon two main areas; Search Engine Optimisation and Pay Per Click Management.
Search Engine Optimisation (SEO)
When a potential client types in the product or service you provide (i.e. "search engine optimisation Manchester") into a search engine you’d like your Web site to be one of the first results they see. Most search engine users will concentrate their focus upon the “natural” listings; these are the Web sites on the left hand side of the results page.
To appear in these natural results, search engines must deem your site relevant to the search a user has performed. The more relevant your site is the higher it can appear in the results.
Key SEO Features:
- Improving the code and structure of your site so that search engines are able to easily find all important areas.
- Keyword research followed by further work to increase the relevancy of the content on your site in relation to important keywords and phrases.
- Structured building of relevant, trusted links to your site
Regular, detailed monitoring and service review.
Pay Per Click Management (PPC)
Whilst a higher percentage of search engine users focus and click on the natural results, there are still benefits of using Pay Per Click advertising (or PPC / Paid Search Results). Whereas natural search engine results can take months to achieve but can last for longer, a PPC advert can appear on the first page of Google/MSN/Yahoo within just a few hours.
However, each time a search engine user performs a search, sees your advert and then clicks on it you are charged a fee. The fee varies depending on how many other advertisers wish to “bid” for the same keyword and are willing to pay a higher price. Our PPC Management service takes the hassle of managing the adverts, keywords and bids to help drive relevant traffic to your site.
Key PPC Features:
- Detailed keyword research followed by the creation of adverts targeted towards important keywords.
- Deciding upon monthly budgets and bid prices for individual keywords and phrases.
- Monitoring the campaign closely, making changes to adverts, keywords and bid prices where necessary.
- Currently, we offer managed campaigns for Google Adwords, MSN adCenter and Yahoo Search Marketing.
This diagram highlights where the “natural” and “paid” search results appear on a typical search engine. “Paid” results are usually clearly labelled either “Paid Results” or “Sponsored Results”.
