SEARCH ENGINE OPTIMISATION (SEO)

Search Engine Optimisation (SEO) is all about helping your site to appear highly in major search engines.

When a potential client types in the product or service you provide (i.e. "search engine optimisation Manchester") into a search engine, you’d like your Web site to be one of the first results they see, right? In fact research suggests that over 70% of searchers will select a web site that appears on the first page of results.

One common mistake made by even large corporations is building a web site and assuming that search engines will arrive the very next day and decide it should rank number one for their chosen keyword phrase. In reality it takes time before a new site can expect to appear highly in search results and relies on the existence of quality links and relevant content for the search engines to evaluate.

Search Engine Optimisation vs Pay Per Click

Most search engine users will concentrate their focus upon the “natural” search engine listings; these are the Web sites listed down the left hand side of the results page. If you opt to use Search Engine Optimisation this is where your site should appear.

To appear in these natural results, search engines must deem your site relevant to the search a user has performed. The more relevant your site is the higher it can appear in the results. Whilst a lack of relevant text content can be a barrier to good search engine rankings there are many other factors which are equally important.

Ethical SEO & Common Mistakes

Zen Web Solutions always implement ethical SEO methods when promoting client sites. Ethical SEO simply means avoiding the use of techniques which may violate the guidelines provided by major search engines. Any Search Engine Optimisation provider should avoid using tactics which could cause your web site to be removed or penalised by major search engines.

Common problems are:

• Doorway Pages
  Pages created only for search engines, usually full of keyword phrases and not much else. These pages then either redirect to useful parts of the site or promote the site in some way.
• Duplicate Content
  If your site has content which is too similar to that of another site, search engines will try to work out which site has copied from the other. This can also be a problem with two pages on your own site which are too similar.
• Hidden Text or Content
  Hiding text is one of the oldest 'tricks' and is usually easy for search engines to spot. If a site is hiding text then it's quite likely that the text is low quality and mainly lists of keywords, in other words 'Spam'.
• Spam Links or Link Farms
  When promoting a site using search engine optimisation, most companies will build links pointing to your site from quality, trusted sources. Link Farms or Link Exchanges are typically low quality repositories where links are swapped or dumped.

Our Search Engine Optimisation Services

At Zen Web Solutions we can offer either one of three standard packages dependant on the how competitve your desired keywords are, how big your site is and how many quality competitng sites there are. In many cases we create a bespoke service to suit, which can fit almost any requirements. All our search engine optimisation services contain some vital core elements, these are:

Key SEO Features:

• Improving the code and structure of your site so that search engines are able to easily find all important areas.
• Keyword research followed by further work to increase the relevancy of the content on your site in relation to important keywords and phrases.
• Structured building of relevant trusted links to your site.
• Regular ranking reporting, detailed monitoring and service review.

The Search Engine Optimisation work we perform for our clients has helped to achieve various goals including increasing sales or enquiries, improving brand awareness and acquiring more job applications.

Get in touch...