Email Marketing

Engage with your customers to build brand loyalty and communicate your latest offers. Email Marketing could be just the ticket.

An increasingly popular method of online marketing is to conduct an email marketing campaign. This form of direct marketing engages the recipient immediately, provides mass marketing and cost effectiveness, with the measurable results having the ability to accommodate new business leads and improve customer retention.

We realise just how integral email marketing can be to the success of your business both online and offline, and have developed an email process which follows a series of well defined steps, delivering the most efficient and engaging of campaigns.

Strategy & Direction

A starting point is always identifying the strategy and direction of your campaign. What do you hope to achieve from the email - increased sales, brand awareness, site traffic increases?

Design & Build

Working with you, we'll then design a great looking email for you, focusing on your content and image creation, subject line, any focal messages, and calls to action.

Email Imports

Once we've created both the HTML and Plain text versions of your email, we'll import all your email contacts. We ensure that all the data entered complies with strict data guidelines, so that you are confident your email is in safe hands.

Design & Spam Tests

All our email marketing campaigns are then tested with our comprehensive Design and Spam filters. This allows us to check that your campaign is displaying correctly in a variety of email clients. Our Spam tests help us to detect whether your campaign will pass popular spam filters, maximising your audience reach.

The Send

Upon completion of these steps, your email marketing campaign is ready to be sent. When you choose to send your email is ultimately down to you, but we'll help advise which days - and times - typically deliver the highest open rates.

Reporting of Results

Now that the campaign has been sent, you'll need to track and measure your results! Our email marketing platform provides a series of comprehensive and feature rich reports, all available at the click of a button and in real-time. How many people opened your email? How many recipients clicked a call to action? Did they click on any other links? What were the most popular parts of the email? Having such invaluable information not only helps you to have a clearer understanding of your customers and their behaviour but also identifies focal areas to target in future campaigns.