Pay Per Click (PPC) Services

Pay Per Click (PPC) - Targeted keyword adverts, managed for you by Zen Web Solutions.

This form of paid search marketing allows you to place adverts on the 1^st page of search engines for targeted keywords. You only pay when your advert is clicked. PPC is a method that can be used to increase brand awareness and provide instant exposure to your market.

A well optimised Pay Per Click campaign will help provide highly targeted advertising whilst tracking traffic to your website. PPC ads only appear in the search results for as long as you are willing to pay for the clicks - this helps to manage your budget and monitor the costs.

How does Pay Per Click work?

Pay Per Click refers to paid advertising platforms which are based upon keyword auctions. Working with you, we'll conduct market research to identify those keyword phrases most relevant to you and your search market. We'll identify phrases to be used in search terms by people when looking for your key products or services, and recommend appropriate PPC strategies and budgets accordingly.

Once a user enters a search phrase containing the keyword, the relevant advert will be shown. When an advert is clicked, you are charged a fee ranging from a few pence to a few pounds depending upon how competitive your keywords are - this is known as the Cost Per Click.

When is Pay Per Click most useful?

If your site requires almost immediate visibility in major search engines Pay Per Click may be the answer. Whilst search engine optimisation will generate a greater return on investment, PPC will allow your site to appear on the first page of search engine results within minutes.

PPC should not be relied upon as a long term solution due to the need for constant expenditure but instead used to complement a new natural search engine optimisation service, advertise a new product, promote a near-future event or to counter bad press.